‎ Digital Transformation in The Egyptian Hotels: Benefits, Drivers and Challenges | ||||
| International Journal of Tourism and Hospitality Management | ||||
| Volume 7, Issue 2, December 2024, Page 275-298 PDF (528.44 K) | ||||
| DOI: 10.21608/ijthm.2024.393775 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
| Omar Noby ‎1; Fatma Abdelhamied2; ‎ Michael Magdy Zak1; Safwat Adam ‎3 | ||||
| 1Faculty of Tourism and Hotels, Luxor University, Egypt | ||||
| 2‎ Faculty Of Hotel and Tourism Services Technology, Thebes Technological University, ‎Egypt | ||||
| 3Faculty Of Hotel and Tourism Services Technology, Thebes Technological University, ‎Egypt | ||||
| Abstract | ||||
| This research aims to study the benefits, drivers and challenge of Digital Transformation in The Egyptian hotels: Furthermore, several aspects related to the digital transformation in Egyptian hotels are highlighted in this study. To achieve the study objectives, a quantitative approach was used. In this respect, to collect data, the questionnaire targeted hotel managers and heads of departments in four- and five-star hotels which are located in the governorates of Aswan and Luxor. The current research pointed to some results concerning digital transformation in Egyptian hotels: benefits, drivers, and challenges. Hotel managers in Luxor and Aswan confirmed that their employees can partly apply digital transformation in each department of the hotel. Moreover, hotel managers emphasized that digital transformation contributes to reducing the time taken to complete business in hotels. Hotel managers agreed that the use of digital transformation would improve the hotel's performance. Furthermore, hotel managers agreed that the use of digital transformation contributes to reducing hotel costs, for example: reducing paper and printing costs by digitizing documents in hotels. Results confirmed that cyber threats and potential breaches are one of the challenges of implementing digital transformation in hotels. | ||||
| Keywords | ||||
| Digital Transformation; benefits; drivers and challenge of digital transformation | ||||
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