The impact of viral marketing on the green purchase intention for products of the Faculty of Agriculture (By the Appling on Mina University employees)
fathySayed, A., yahya AL-Shami, A. (2024). The impact of viral marketing on the green purchase intention for products of the Faculty of Agriculture (By the Appling on Mina University employees). EKB Journal Management System, 7(1), 1-34. doi: 10.21608/ijmsbe.2024.343332.1019
Asmaa fathySayed; Amat-Allah yahya AL-Shami. "The impact of viral marketing on the green purchase intention for products of the Faculty of Agriculture (By the Appling on Mina University employees)". EKB Journal Management System, 7, 1, 2024, 1-34. doi: 10.21608/ijmsbe.2024.343332.1019
fathySayed, A., yahya AL-Shami, A. (2024). 'The impact of viral marketing on the green purchase intention for products of the Faculty of Agriculture (By the Appling on Mina University employees)', EKB Journal Management System, 7(1), pp. 1-34. doi: 10.21608/ijmsbe.2024.343332.1019
fathySayed, A., yahya AL-Shami, A. The impact of viral marketing on the green purchase intention for products of the Faculty of Agriculture (By the Appling on Mina University employees). EKB Journal Management System, 2024; 7(1): 1-34. doi: 10.21608/ijmsbe.2024.343332.1019

The impact of viral marketing on the green purchase intention for products of the Faculty of Agriculture (By the Appling on Mina University employees)

International Journal of Multidisciplinary Studies on Management, Business, and Economy
Volume 7, Issue 1, June 2024, Page 1-34  XML PDF (526.78 K)
Document Type: Original Article
DOI: 10.21608/ijmsbe.2024.343332.1019
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Authors
Asmaa fathySayed email 1; Amat-Allah yahya AL-Shami2
1Lecturer of business administration Higher Institute of Administrative Sciences in Beni Suef - Department of Business Administration Minya, New Minya, Second District
2PHD in Business Administration ,Al –Azhar university
Abstract
Abstract
The study aimed to know the effect of viral marketing on the green purchase intention of the products of the Faculty of Agriculture (applied to employees of Minia University).The research community consists of all employees of the university, numbering 3500 individuals, and the sample size was347 individuals. One of the most important results of this study is that there is astatistically significant effect of viral marketing on the green purchase intention among employees of Minia University.
Keywords
viral marketing; green purchase intention; Minia University
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