Employability skills of Future Communication Graduates in Egypt: Employers' Perceptions | ||||
| المجلة العلمية لبحوث العلاقات العامة و الإعلان | ||||
| Article 12, Volume 2024, Issue 30, October 2024, Page 1-24 PDF (1.18 MB) | ||||
| Document Type: المقالة الأصلية | ||||
| DOI: 10.21608/sjocs.2024.397199 | ||||
 View on SCiNiTO | ||||
| Author | ||||
| Amany H. Bassyouny | ||||
| Associate Professor of Mass Communication Faculty of Al Alsun and Mass Communication Misr International University, MIU | ||||
| Abstract | ||||
| Egypt is witnessing a growing trend of adoption of advanced technologies in all types of businesses including media institutions. This created a demand in the job market for skilled communication graduates with advanced employability skills to meet the needs of employers. This study aimed at exploring the perceptions of employers regarding the employability skills of future communication graduates. The study surveyed forty-two managers in media and business organizations to answer four research questions about the most essential skills, personal attributes, characteristics of future communication graduates and how universities can better contribute to advancing the employability skills of future graduates in Egypt. The results indicated that employers prioritize personal attributes like emotional intelligence and self-learning over technical skills and academic knowledge. The respondents emphasized the urgent need to develop academic programs to enhance the general skills and experiences of future communication graduates through professional training and internship programs. | ||||
| Keywords | ||||
| Employability skills; future graduates; employer’s perceptions; Egypt | ||||
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