Promoting the Musical Heritage of Egypt through Digital Platforms | ||||
| The Scientific Journal of the Faculty of Tourism and Hotels, Alexandria University | ||||
| Volume 21, Issue 2, December 2024, Page 1-16 PDF (1.16 MB) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/thalexu.2024.336050.1137 | ||||
 View on SCiNiTO | ||||
| Author | ||||
Duaa Samir Ali Attia 
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| Faculty of Tourism and Hotels, Alexandria University | ||||
| Abstract | ||||
| Music is an essential part of societies’ identity across the globe; songs can reflect the nature of communities and their environment. UNESCO (2003) identified six main domains of intangible heritage, including music as part of oral expressions, performing arts, and festive events. Thus, safeguarding and promoting musical heritage became a pivotal process in sustaining communities’ identities. On the other hand, the emergence of advanced technologies in cultural heritage has offered a great opportunity to document, preserve, present, and promote tangible and intangible heritage. One of these forms is digital platforms. The rise of digital platforms has had a notable impact on various industries; these platforms are typically perceived as an online marketplace created to bring together numerous participants in one place through an engaging interface. Consequently, organizing and presenting activities related to industries such as hospitality, airlines, movies, and music has become easier due to the rise of digital platforms. This paper aims to investigate the impact of digital platforms that present musical content on the presentation and promotion of musical heritage in Egypt. Accordingly, a qualitative approach was employed to evaluate the level of awareness of musical heritage among Egyptians, and also to assess the usability of digital platforms in promoting heritage songs. The findings revealed a lack of knowledge about heritage songs among respondents. Additionally, the study clarified that digital platforms are considered a popular source for searching for heritage songs. The study was concluded with recommendations to reinforce the existence of musical heritage on digital platforms. | ||||
| Keywords | ||||
| Musical Heritage; Digital Platforms; Promoting Heritage; Folk Music | ||||
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