The Mediating Effect of Purchase Intention in the relationship between Social Media Influencers’ Characteristics and Customer Purchasing Decision: Applied research on social media automotive vlogs
محمد فريد, ., عبد الباسط, . (2021). The Mediating Effect of Purchase Intention in the relationship between Social Media Influencers’ Characteristics and Customer Purchasing Decision: Applied research on social media automotive vlogs. EKB Journal Management System, 7(12), 2000-2035. doi: 10.21608/csj.2024.62592.1019
شريف طاهر محمد فريد; أحمد السيد عبد الباسط. "The Mediating Effect of Purchase Intention in the relationship between Social Media Influencers’ Characteristics and Customer Purchasing Decision: Applied research on social media automotive vlogs". EKB Journal Management System, 7, 12, 2021, 2000-2035. doi: 10.21608/csj.2024.62592.1019
محمد فريد, ., عبد الباسط, . (2021). 'The Mediating Effect of Purchase Intention in the relationship between Social Media Influencers’ Characteristics and Customer Purchasing Decision: Applied research on social media automotive vlogs', EKB Journal Management System, 7(12), pp. 2000-2035. doi: 10.21608/csj.2024.62592.1019
محمد فريد, ., عبد الباسط, . The Mediating Effect of Purchase Intention in the relationship between Social Media Influencers’ Characteristics and Customer Purchasing Decision: Applied research on social media automotive vlogs. EKB Journal Management System, 2021; 7(12): 2000-2035. doi: 10.21608/csj.2024.62592.1019