The Impact of Entrepreneurial Marketing on Sustainable Marketing | ||
| مجلة جامعة مصر للدراسات الإنسانية | ||
| Article 9, Volume 5, Issue 2, January 2025, Pages 363-394 PDF (691.84 K) | ||
| Document Type: المقالات العلمية. | ||
| DOI: 10.21608/mjoms.2024.326630.1185 | ||
| Author | ||
| Noha El mallah* | ||
| جامعة المنصوره | ||
| Abstract | ||
| This research investigates the impact of entrepreneurial marketing on sustainable marketing, focusing on customers of the Talabat application in Egypt. Utilizing a sample size of 384 individuals, the research aims to bridge the knowledge gap by examining how entrepreneurial marketing can achieve sustainable marketing goals. The study provides an in-depth demographic analysis, highlighting how demographic differences influence the acceptance and application of entrepreneurial marketing. Key findings include the significant impact of entrepreneurial marketing on sustainable marketing, the use of analytical tools to enhance marketing campaigns, and the importance of strong relationships in achieving marketing goals. The results also indicate no issues with multicollinearity and confirm the independence of residuals. | ||
| Keywords | ||
| Entrepreneurial Marketing; Sustainable Marketing; Talabat Application | ||
| References | ||
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