The Impact of Technological Innovation on Co-Production and Co-Creation in Red Sea Hotels | ||||
| Journal of Association of Arab Universities for Tourism and Hospitality | ||||
| Volume 27, Issue 2, December 2024, Page 216-230 PDF (515.43 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/jaauth.2024.341842.1637 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
Ahmed Rabee Ibrahim  1; Ahmed Gamal Tager2
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| 1hotels studies department,luxor university | ||||
| 2Hotels Studies Department.faculty of Tourism and Hotels,Luxor University | ||||
| Abstract | ||||
| Technology is an important source of competitive advantage for hotels. Technology innovations enhance service quality, improve employee productivity, and lessen operational costs, existing research has demonstrated that technology is transforming the ways in which hotels communicate with their customers. This research aims to assess the Impact of Technological Innovation on Co-Production and Co-Creation in Red Sea Hotels. To achieve objectives of this research the quantitative approach was used via a. questionnaire. It is conducted on a random sample of (256) managers in Red Sea hotels. The results indicate that there is a positive Impact of Technological Innovation on Co-Production and Co-Creation in Red Sea Hotels. The study recommended that hotels in the red sea should harnessing the positive impact of technological innovation on co-production and co-creation to enhance service development in the hotel and Encouraging guests to engage in co-production and co-creation to boost their satisfaction with the services they receive. | ||||
| Keywords | ||||
| Technological Innovation; Co-Production; Co-Creation; Red Sea | ||||
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