Factors Affecting Customers Perceived Intention to Use Near field communication Payments in Lebanon | ||||
| مجلة بحوث الأعمال | ||||
| Volume 2, Issue 1, January 2025, Page 343-390 PDF (754.47 K) | ||||
| Document Type: المقالة الأصلية | ||||
| DOI: 10.21608/abs.2024.297996.1011 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
Soumaya KAAKOUR   1; Hind Amer Jnad2
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| 1BEIRUT | ||||
| 2Beirut Arab University, Tripoli, Lebanon | ||||
| Abstract | ||||
| This study examines the factors influencing the intention to use Near Field Communication (NFC) payments. Through a survey of 200 participants, the relationships between subjective norms, perceived usefulness, perceived ease of use, perceived security, trust, attitude, and the intention to use NFC payments were investigated. The results indicate that subjective norms, perceived ease of use, perceived security, trust, and attitude have significant positive effects on individuals' intention to adopt NFC payments. Theoretical implications highlight the applicability of the theory of reasoned action in explaining adoption behavior. From a practical perspective, the study offers recommendations for organizations and policymakers to facilitate NFC payment adoption, including educational initiatives, enhancing user experience, fostering positive social norms, and targeted marketing strategies. Future research opportunities include investigating cultural variations, longitudinal studies, individual differences, and the impact of external factors on NFC payment adoption. Overall, this study enhances our understanding of NFC payment adoption and provides insights for researchers and practitioners in the field of technology adoption and payment systems. | ||||
| Keywords | ||||
| NFC; attitude and intention to use NFC | ||||
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