Graphic Styles in Explainer Video Design to Achieve the Advertising Communication Objectives | ||||
| Journal of Design Sciences and Applied Arts | ||||
| Article 25, Volume 6, Issue 1, January 2025, Page 362-376 PDF (1.22 MB) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/jdsaa.2024.265973.1397 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
Eman Abdelaziz Issa  ; Samar Abodonia; Heba Fathy
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| Advertising Department, Faculty of Applied Arts, Helwan University, Egypt | ||||
| Abstract | ||||
| The Explainer Video Has the Ability to Educate, Convince, And Engage the Viewers in An Enjoyable Way. It Introduces a Particular Topic to The Audience, Which Could Describe Product or Service Features, Demonstrate How to Use a New Product in The Market, Or Function as A Brief Tutorial on Utilizing a Software Application. It Can Also Be Utilized by Government Institutions to Inform Voters or Provide More Details on A Specific Policy. It Is an Excellent Tool for Advertising Campaigns and Educational Initiatives of All Kinds. Research Seeks to Study the Different Graphic Styles Employed in Creating Explainer Videos. While Some Methods May Effectively Enhance Brand Recognition, Others May Not Be as Suitable. The Research Problem Is Summarized in How to Choose the Optimal Graphic Style in Designing the Explainer Video Advertisement to Achieve Advertising Communication Objectives. The Study Adopts a Descriptive Methodology Focused on Gathering Information, Exploring the History, Evolution, Characteristics, Efficiency, And Various Graphic Styles That Can Be Followed in Its Design. This Is Followed by Analyzing Sample Models of Explainer Videos. The Research Findings Emphasize That the Chosen Graphic Style Is a Critical Factor in Designing Explainer Videos; When the Viewer Watches It, It Immediately Makes Them Think of The Brand. To Choose the Appropriate Style for An Explainer Video Advertisement, One Must Consider the Desired Message, The Intended Impact, And the Characteristics of The Target Audience. | ||||
| Keywords | ||||
| Explainer Video; Graphic Styles; Communication Objectives | ||||
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