Impact of Technological Application Adoption on Performance Efficiency: Testing Mediation and Moderation Roles | ||
| The International Journal of Tourism and Hospitality Studies | ||
| Volume 8, Issue 1, January 2025, Pages 97-112 PDF (1.31 M) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/ijthsx.2025.346524.1139 | ||
| Authors | ||
| Ali Mortada* 1; Manal ElKholy2; mohamed mohamed salih3; Azza Abdel Monem4 | ||
| 1Demonstrator, Department of Hotel Management Faculty of Tourism and Hotels, October 6University | ||
| 2Higher Institute of Tourism and Hotels, King Mariout, Alexandria, Egypt | ||
| 3faculty of tourism and hotel management | ||
| 4Faculty of Tourism and Hotels ,Fayoum University | ||
| Abstract | ||
| This study aims to investigate the impact of technological applications on performance efficiency in hotels in Marsa Alam, while examining the mediating and moderating roles . The research relies on analyzing the relationship between the tasks of technological applications and operational efficiency, with a focus on the impact of these applications in improving performance quality, accelerating task execution, and reducing errors. Data was collected from hotel employees in Marsa Alam using questionnaires. However, 20 out of 271 collected questionnaires were excluded due to insufficient responses, resulting in 251 valid questionnaires. These were analyzed using SPSS v22 and SmartPLS v3. The results revealed a statistically significant positive relationship between the use of technological applications and increased operational efficiency, with user-friendly applications having a notable impact on job performance. The study also found that technical challenges and resistance to change may affect user expectations regarding expected benefits, but they do not significantly influence improvements in operational efficiency. The study recommends improving the design of technological applications and increasing continuous training for employees to ensure maximum benefit, and emphasizes the need to foster a culture of technology acceptance among staff to enhance overall performance in hotels. | ||
| Keywords | ||
| Technology; Application technology; operation efficiency; Importance of technological applications | ||
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