The Impact of Digital Transformation on Business Performance: A field study | ||||
| مجلة الدراسات التجارية المعاصرة | ||||
| Volume 11, Issue 19, January 2025, Page 470-501 PDF (1.29 MB) | ||||
| Document Type: المقالة الأصلية | ||||
| DOI: 10.21608/csj.2025.347097.1568 | ||||
 View on SCiNiTO | ||||
| Author | ||||
Bassam Samir Baroma 
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| accounting department Faculty of commerce, Tanta university | ||||
| Abstract | ||||
| Digital disruptions are caused by the usage of digital technologies such as social media, mobile, analytics, and IoT, which cause changes in customer behavior, the competitive environment, and data availability. Numerous research contend that DT positively influence business performance by digitizing the production and communication processes, which potentially results in greater operational efficiency. So, this study aims to investigate the effects of DT on business performance in Egypt. Based on the results of the statistical analysis, the study finds that, There is a significant positive and moderate correlation between business performance and industry performance, BD has a significant positive influence on the performance of Egyptian business firms, SF has a significant positive influence on the performance of Egyptian business firms, CPS has a significant positive influence on the performance of Egyptian business firms, IoT has a significant positive influence on the performance of Egyptian business firms, IOP has a significant positive influence on the performance of Egyptian business firms, and business performance has a significant positive influence on the performance of Egyptian service and production industry. | ||||
| Keywords | ||||
| Digital Transformation; Business Performance; Egypt | ||||
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