Social Responsibility Towards Employees and Its Role in Achieving a Competitive Advantage for Tourism Companies | ||
| Journal of Association of Arab Universities for Tourism and Hospitality | ||
| Volume 28, Issue 1, June 2025, Pages 322-338 PDF (1.07 M) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/jaauth.2025.343232.1642 | ||
| Author | ||
| Laila Elwan Ayad* | ||
| Suez canal university | ||
| Abstract | ||
| The study aims to identify the role of social responsibility towards employees and its role in achieving a competitive advantage for tourism companies. Data were collected through a survey from distributed a random sample of tourism companies in cairo governorate.325 samples were collected after excluding samples with incomplete answers,resulting in an effective response rate of 70%.The results showed that there is a positive and significant relationship between social responsibility and competitive advantage.The dimensions of social responsibility had the greatest impact.It was also found that demographic differences among customers affected their estimates of the dimensions of social responsibility.Managers and operators of tourism companies and workers’organizations should understand the different needs and preferences of customers to develop successful strategiesto achieve better results for tourism companies,which enhances customers’perceptions and impressions of tourism companies.Discussing the social responsibility of tourism companies and the nature of the environment in which they operate has been and still is a topic that raises wide controversy in scientific and academic circles. The great openness to global markets and rapid technological development have led to an increase in the intensity of competition. Consequently, the pursuit of excellence and distinction has become the main concern of business organizations in addition to survival and continuity. The only way for these organizations to achieve this goal is to adopt effective social responsibility programs that take into account the conditions of society and the challenges it faces. | ||
| Keywords | ||
| Social responsibility; competitive advantage; tourism companies | ||
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