The Impact of Sustainable Marketing Strategies on Achieving Sustainable Consumerism: A Field Study | ||
| مجلة السادات للبØوث الادارية Ùˆ المالية | ||
| Volume 2, Issue 2, July 2024 PDF (698 K) | ||
| Document Type: المقالة الأصلية | ||
| DOI: 10.21608/sjsaf.2025.349731.1067 | ||
| Author | ||
| كريم وليد اØمد ابراهيم* | ||
| اكادمية السادات للعلوم الإدارية | ||
| Abstract | ||
| To summaries, sustainable marketing techniques play an important role in promoting sustainable consumerism by effectively connecting company operations with environmental and societal ideals. These initiatives not only promote environmentally friendly and socially responsible products and services, but they also educate consumers on the benefits of making sustainable decisions. Brands that emphasize transparency, ethical sourcing, and eco-friendly processes can build confidence and loyalty among consumers who priorities sustainability in their purchase decisions. Furthermore, sustainable marketing pushes consumers to change their behavior and adopt more responsible purchasing patterns. It helps to raise understanding of the environmental and social consequences of consumer choices, allowing people to make informed decisions that benefit the world and society. Finally, incorporating sustainable marketing methods into business models not only improves brand reputation and competitiveness, but also sparks a larger movement towards sustainable consumerism. This symbiotic relationship between marketers and consumers has the potential to create a more sustainable future in which economic growth is balanced with environmental stewardship and social equality. Companies that prioritize sustainability may create substantial change and help to build a more resilient and responsible marketplace | ||
| Keywords | ||
| Sustainable Marketing Strategies; Sustainable Consumerism; Green Marketing | ||
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