The Application of Artificial Intelligence (Virtual Reality and Augmented Reality) as a Training Tool in the Hospitality Industry | ||
| The International Journal of Tourism and Hospitality Studies | ||
| Volume 8, Issue 1, January 2025, Pages 191-214 PDF (571.37 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/ijthsx.2025.343165.1133 | ||
| Authors | ||
| Alfatma Fatehallah salama* 1; Nourhan Wael AAnter2 | ||
| 1Faculty of Tourism and Hotels- Minia1- University- Minia -Egypt. 2-Applied College- Princess Nourah Bint Abdulrahman University- Riyadh-Saudi Arabia | ||
| 2Galala University- Attaka Suez-Egypt | ||
| Abstract | ||
| Over the past decade, artificial intelligence (AI) has transitioned remarkably from a field of interest predominantly to researchers and specialists in computer science and information technology to a ubiquitous science integral to contemporary life. This shift has compelled academics and practitioners within these fields and all operatives in service and industrial sectors to embrace AI as a critical instrument for surpassing expected profit margins. This study evaluates the deployment of Virtual Reality (VR) as a training mechanism within human resource management to enhance operational efficiencies in hotel management. The investigation focuses on leveraging VR in training programs to diminish costs and augment efficiency and effectiveness while also facilitating the creation of innovative roles that align with technological advancements. To achieve the study's goals, 123 surveys were distributed among staff, hospitality training employees, program developers, and academic professionals between January and March 2024 to identify and provide insights into the positive and negative aspects of VR training to support innovative training methods in the hospitality sector. The findings indicate that significant investments in developing technological and informational infrastructures support adopting VR technology in training contexts. Training through VR is noted to enhance efficiency and effectiveness. The conclusions include recommendations for the practical implementation of VR training in both small and large hotel enterprises and the proposal of sophisticated academic programs at universities and institutions to bolster the application of AI and VR technologies, thereby aligning with future technological advancements and country strategic planning goals. | ||
| Keywords | ||
| Artificial Intelligence; Virtual Reality; Training; Emerging Jobs | ||
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