The Impact of City Branding Strategies on the Visibility of the City Identity

Mostafa, Nouran H; Mahmoud, Mahmoud F; Mahmoud, Shimaa A

doi:10.21608/sceee.2025.331847.1048

	The Impact of City Branding Strategies on the Visibility of the City Identity
Suez Canal Engineering, Energy and Environmental Science
Volume 3, Issue 1, January 2025, Page 75-87 PDF (1.02 MB)
Document Type: Original Article
DOI: 10.21608/sceee.2025.331847.1048
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Authors
Nouran H Mostafa ¹; Mahmoud F Mahmoud¹; Shimaa A Mahmoud²^{, 1}
¹Architectural and Urban Planning Department, Faculty of Engineering, Suez Canal University, Ismailia City, Egypt
²Architectural Engineering Department, College of Engineering, Taibah University, Almadinah Almunwarah, KSA
Abstract
In response to the homogenizing effects of globalization and technological progress, cities worldwide have increasingly embraced city branding as a strategy to safeguard their unique character, identity, and essence, thereby transforming themselves into globally recognized brands. While practicing the city branding strategies some cities ignore its identity and unique features and just focuse on what the world trend goes to just apply and achieve profits on any scale . The research starts with a comprehensive examination of existing literature in the field then the definitions and history of the identity and place identity then the city branding strategies literature review, history and definitions ends with discussing the relation between these two parts. This research method is descriptive qualitative by exploring the definitions and dimensions of city branding that meets the city identity components which in turn affect the city to uniqueness while competing to be seen and achieve its visual identity locally and globally .
Keywords
City branding strategies; City identity; Visual identity; place branding


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