Relationship between Personal Branding and Career Development among Staff Nurses | ||
| Egyptian Journal of Health Care | ||
| Volume 16, Issue 1, March 2025, Pages 246-257 PDF (394.78 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/ejhc.2025.409258 | ||
| Authors | ||
| Enas Gamal Mohamed1; Samah Mohamed Elsayed2; Safaa Abdelaziz Rashed3 | ||
| 1B.Sc. Nursing Science, Faculty of Nursing, Sohag University | ||
| 2Assist Professor of Nursing Administration, Faculty of Nursing, Ain Shams University | ||
| 3Lecturer of Nursing Administration, Faculty of Nursing, Sohag University | ||
| Abstract | ||
| Background: Developing employee Personal Brand is an Important Career Advancement Strategy. Aim of the study: The current study aimed to assess relationship between personal branding and career development among staff nurses. Design: A descriptive correlational design was used. Setting: The study was conducted at Ain Shams Hospital. Subjects: The study subjects include (186) out of (350) staff nurses. Tools: Two tools were used namely personal branding questionnaire and career development questionnaire. Results: (53.2%) of nurses had low level of personal branding, while (57%) of nurses had low level of career development. Conclusion: Highly statistically significant positive correlation between staff nurses total personal branding and total career development. Recommendations: Regular in-service educational programs about personal branding, marketing and career development. Further research is recommended as studying the influence of personal branding on nursing image. | ||
| Keywords | ||
| Career Development; Personal Branding; Staff Nurses | ||
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