Adoption of Digital Health Technologies by Consumers: Investigating the Factors that Influence the Usage of Digital Health Tools | ||||
| المجلة العلمية للدراسات التجارية والبيئية | ||||
| Volume 15, Issue 4, October 2024, Page 1-44 PDF (665.39 K) | ||||
| Document Type: المقالة الأصلية | ||||
| DOI: 10.21608/jces.2024.409663 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
| Noha Ahmed Hassan* 1; Rania Ahmed ElGarem* 2 | ||||
| 1Assistant Professor of Management & Entrepreneurship, NewGiza University, Cairo, Egypt | ||||
| 2Assistant Professor of Management, NewGiza University, Cairo, Egypt | ||||
| Abstract | ||||
| This study investigates the factors influencing the adoption of digital health technologies among consumers, with a focus on how technology acceptance mediates the relationship between digital health adoption and usage behavior. The study aims to enrich the understanding of digital health usage patterns, particularly in the Egyptian context. A cross-sectional survey was conducted with 394 participants from three Egyptian governorates: Cairo, Giza, and Alexandria. Data were collected through a combination of paper-based and online questionnaires, targeting individuals with varying levels of interaction with digital health technologies. The survey employed a five-point Likert scale to assess digital health adoption, technology acceptance, and usage behavior. Data were analyzed using SmartPLS software, employing PLS-SEM for hypothesis testing. The results indicate a significant positive relationship between the adoption of digital health technologies and both technology acceptance and usage behavior. Moreover, technology acceptance was found to mediate the relationship between digital health adoption and usage behavior, underscoring its critical role in the effective utilization of digital health tools. This research extends existing theories such as the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT) by examining how technology acceptance moderates the adoption and usage behavior of digital health technologies. It contributes to the limited literature on digital health adoption in developing countries, particularly in Egypt, offering valuable insights for healthcare providers, policymakers, and technology developers aiming to improve digital health engagement. | ||||
| Keywords | ||||
| Digital Health Adoption; Consumer Health Technology; Technology Acceptance; Health Behaviour | ||||
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