Exploring the Relationship between Digital Transformation and Effective Strategic Decision-making in the Egyptian Banking Sector | ||||
| المجلة العلمية للدراسات التجارية والبيئية | ||||
| Article 6, Volume 15, Issue 4, October 2024, Page 189-226 PDF (595.4 K) | ||||
| Document Type: المقالة الأصلية | ||||
| DOI: 10.21608/jces.2024.409672 | ||||
 View on SCiNiTO | ||||
| Author | ||||
| Amira M. Omar* | ||||
| Associate Professor of Business Administration Faculty of Economics and International Trade, Egyptian Chinese University, Cairo, Egypt | ||||
| Abstract | ||||
| This research investigates how digital transformation influences strategic decision-making within the Egyptian banking industry. Using a quantitative method, the study analyzes survey responses from senior managers and executives. Findings indicate a strong positive correlation between digital transformation and the effectiveness of strategic decision-making. Digital transformation enhances the alignment of organizational goals, stakeholder engagement, data analytics, communication efficiency, and the timeliness of decisions. The study highlights the critical role of adopting digital technologies and incorporating emerging tech to reinforce strategic decision-making in banks. The study contributes to the existing body of knowledge by providing empirical evidence on this relationship within the Egyptian context. It underscores the necessity of investing in digital tools and encouraging stakeholder participation to meet strategic goals and gain a competitive edge. | ||||
| Keywords | ||||
| Digital Transformation; Strategic Decision-Making; Egyptian Banking Sector | ||||
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