Demonstrate the perception of Metaverse fashion market in-to Gen-Z and its impact on retail stores’ design
Salem, W., Eissa, H. (2025). Demonstrate the perception of Metaverse fashion market in-to Gen-Z and its impact on retail stores’ design. EKB Journal Management System, 15(2), 115-131. doi: 10.21608/idj.2025.354267.1258
Walaa Salem; Heba Eissa. "Demonstrate the perception of Metaverse fashion market in-to Gen-Z and its impact on retail stores’ design". EKB Journal Management System, 15, 2, 2025, 115-131. doi: 10.21608/idj.2025.354267.1258
Salem, W., Eissa, H. (2025). 'Demonstrate the perception of Metaverse fashion market in-to Gen-Z and its impact on retail stores’ design', EKB Journal Management System, 15(2), pp. 115-131. doi: 10.21608/idj.2025.354267.1258
Salem, W., Eissa, H. Demonstrate the perception of Metaverse fashion market in-to Gen-Z and its impact on retail stores’ design. EKB Journal Management System, 2025; 15(2): 115-131. doi: 10.21608/idj.2025.354267.1258

Demonstrate the perception of Metaverse fashion market in-to Gen-Z and its impact on retail stores’ design

International Design Journal
Article 12, Volume 15, Issue 2 - Serial Number 66, March and April 2025, Page 115-131  XML PDF (461.69 K)
Document Type: Original Article
DOI: 10.21608/idj.2025.354267.1258
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Authors
Walaa Salem1; Heba Eissa email orcid 2
1Fashion design, Fashion Programme , University of East London - EUE
2Furniture & Interior Design Department, Faculty of Applied Arts, Benha University, Egypt
Abstract
The fashion market in Metaverse requires different designs to accommodate a new retail strategy. This study investigates the main requirements needed for a metaverse fashion market, as virtual market requires different design elements compared to the physical one. The research used an exploration case study method, students (Gen-Z) from both majors fashion and interior design departments have to collaborate for 12 weeks to demonstrate the perception of VR fashion retail platforms and the engagement of users with their own avatar''s appearance. The study result has revealed that virtual environments can enhance users'' spatial perception by enabling spatial design activities and providing more visual information for the user to reach a wider audience and offer customers a unique and personalized shopping experience. The study provides several theoretical and practical implications that would enhance spatial perception by enabling spatial design activities and providing more visual information for the user to reach a wider audience and offer customers a unique and personalized shopping experience.
Keywords
Metaverse; Fashion Market; Interior Virtual Store; Gen-Z
Supplementary Files
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