Pragma-linguistic Devices Used in Real-estate Advertisements in Egypt | ||||
| مجلة کلية الآداب و العلوم الإنسانية جامعة قناة السويس | ||||
| Volume 7, Issue 50, July 2024, Page 152-206 PDF (800.34 K) | ||||
| Document Type: المقالة الأصلية | ||||
| DOI: 10.21608/jfhsc.2024.410795 | ||||
 View on SCiNiTO | ||||
| Author | ||||
| Dina Gaber Zanaty* | ||||
| Abstract | ||||
| This paper examines the representation of pragma-linguistic devices in Ramadan’s real-estate advertisements in Egypt 2024 through a pragmatic and linguistic lens. While some consumers could swallow deceptive language in ads, this desire is not unanimous, posing challenges for businesses. Advertising appears to be vital in everyday life. It not only communicates information but may also provide enjoyment. We admire well-designed, unforgettable, witty, creative, and artistic advertising, demonstrating the marketer’s expertise and engaging language. This study aims to assess and combine the literature on misleading language represented through a pragmatic approach, specifically pragmatic traps. Pragmatic traps are misleading promotional statements that alter the true nature of an item or product. Understanding the choice model of pragmatic traps in advertising is crucial, as it reveals how marketers can change a commercial’s co-text and narrative through language. Consumers should be aware of these linguistic traps to make educated consumption choices. | ||||
| Keywords | ||||
| Pragmatic-linguistic Analysis; Advertising Discourse; Marketing Discourse; Real-estate Advertising; Misleading Advertising | ||||
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