AN ANALYTICAL STUDY ON THE ROLE OF TELEVISION TREATMENT FOR THE INITIATIVE OF A DECENT LIFE IN SOME TV CHANNELS | ||||
| Journal of Environmental Science | ||||
| Volume 54, Issue 3, March 2025, Page 694-719 PDF (817.99 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/jes.2025.270937.1736 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
Faten A. Abd al-Azim  1; Safiya A. Mohamed2; Muhammad M. Ibrahim2
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| 1Faculty of Graduate Studies and Environmental Research, Ain Shams University. | ||||
| 2Faculty of Graduate Studies and Environmental Research, Ain Shams University | ||||
| Abstract | ||||
| The study aims to identify the forms and contents that are presented in television programs to cover the activities and events of this initiative, and to know the opinions and evaluations of viewers and those responsible for communicating in these programs on what is presented in them. The study found a multiplicity of forms and contents of the television programs that cover the initiative, including dialogue programs with officials in the initiative, the National Alliance for Social Work, ministers, governors, and some officials in international bodies and organizations. There are also several advertisements, films, and documentaries regarding the activities being implemented related to the initiative. Viewers have greatly benefited from the programs presented in their various forms, which has led to increased awareness of this initiative and its activities and events among young people. And the satisfaction of those in charge of the communication process with the forms and content provided within their programs regarding covering the latest activities of the initiative. The study recommended several recommendations, including creating a dedicated program to cover all the activities and events of the initiative. It will be shown live weekly and returned on different dates, and the use of animation to introduce the initiative and its effectiveness. To attract larger categories of viewers, especially children and youth, which increases belonging according to the theory of cultural implantation. Keywords: Television; Processing; Decent Life Initiative. The study aims to identify the forms and contents that are presented in television programs to cover the activities and events of this initiative, and to know the opinions and evaluations of viewers and those responsible for communicating in these programs on what is presented in them. The study found a multiplicity of forms and contents of the television programs that cover the initiative, including dialogue programs with officials in the initiative, the National Alliance for Social Work, ministers, governors, and some officials in international bodies and organizations. There are also several advertisements, films, and documentaries regarding the activities being implemented related to the initiative. Viewers have greatly benefited from the programs presented in their various forms, which has led to increased awareness of this initiative and its activities and events among young people. And the satisfaction of those in charge of the communication process with the forms and content provided within their programs regarding covering the latest activities of the initiative. The study recommended several recommendations, including creating a dedicated program to cover all the activities and events of the initiative. It will be shown live weekly and returned on different dates, and the use of animation to introduce the initiative and its effectiveness. To attract larger categories of viewers, especially children and youth, which increases belonging according to the theory of cultural implantation. | ||||
| Keywords | ||||
| Television; Processing; Decent Life Initiative | ||||
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