The Influence of Male Allyship on Employer Branding in the Basic Education Sector in Egypt | ||||
| مجلة البØوث التجارية | ||||
| Article 21, Volume 47, Issue 2, April 2025, Page 93-130 PDF (680.37 K) | ||||
| Document Type: تجاریة کل ما یتعلق بالعلوم التجاریة | ||||
| DOI: 10.21608/zcom.2025.350098.1411 | ||||
 View on SCiNiTO | ||||
| Author | ||||
كريستين كرمي جادالكريم سرور 
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| أكاديمية السادات للعلوم الإدارية | ||||
| Abstract | ||||
| This study addresses a critical gap in the literature by investigating how male allyship affects employer branding including social, developmental, application, and economic values. Electronic questionnaires were used to collect data in Egypt’s basic education sector. The researcher sent the survey link to a simple random sample of more than 384 school employees to test the influence of male allyship on employer branding from both genders’ perspectives. Spearman correlation analysis showed a significant strong positive correlation between male allyship and all employer branding dimensions (p < 0.05), while moderate positive correlations were found with application value, interest value, and economic value. Structural Equation Modeling (SEM) confirmed significant positive correlations between male allyship and all dimensions of employer branding, where the strongest relationship was observed for development value (β = 0.743) and the weakest for economic value (β = 0.469). All items had loadings above 0.7, confirming the validity of the measurement model. Based on these findings, the study provides insights into how male allyship practices enhances employer branding which can help organizations develop their reputation as inclusive and socially responsible employers. Several recommendations are provided showing how HR managers should implement practical actions to boost employer branding by promoting allyship initiatives during recruitment, selection, and other HR processes. | ||||
| Keywords | ||||
| Employer branding; Male allyship; gender equity; Egyptian Education sector; Inclusive Workplace Practices | ||||
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