EVALUATING THE ROLE OF FOOD BLOGGERS IN SHAPING UNHEALTHY AND HEALTHY EATING PATTERNS IN GEN Z: A cross-sectional study | ||||
| Future Perspectives of Medical, Pharmaceutical and Environmental Biotechnology | ||||
| Volume 1, Issue 4, February 2025, Page 30-35 PDF (524.3 K) | ||||
| Document Type: Research Article (Original Research) | ||||
| DOI: 10.21608/fpmpeb.2025.358681.1012 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
Salma Ahmed Ibrahim  ; Alaa Fatouh Mahmoud; Nada Mohamed Koriem; Dina M. Mahdy
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| College of Pharmacy, Arab Academy for Science, Technology and Maritime Transport (AASTMT), Alamein, Egypt | ||||
| Abstract | ||||
| The recent growth of social media influencers, notably food bloggers, has remarkably affected the dietary habits of Generation Z as they are immersed in the digital transformation. Food bloggers outline their perception of food, leading to the development of obesity and its complications and the non-communicable diseases due to the lack of nutritious food by promoting high-calorie foods. An online survey was conducted as a questionnaire in Egypt from July 21 to September 3, 2024, and was shared on a lot of social media platforms. The current study included 150 respondents with the majority (88%) being females. The consistent exposure to food bloggers correlated with an increase in food cravings (74.7%, p = 0.002). Furthermore, on a health-wise, participants favoring food bloggers who focus on healthy eating and nutritional value were 76.7% (p = 0.087), highlighting that they can encourage healthier habits and affect health positively. The research hypothesizes that food bloggers have an impact on Gen Z health drawn from their consistent exposure to them and following their recommendations; however, they can have a positive impact too by functioning as influential representatives for a healthier lifestyle. | ||||
| Keywords | ||||
| Gen Z; food bloggers; obesity; healthy | ||||
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