Observations on the Future Effect of Artificial Intelligence on the Media Industry | ||||
| مجلة بحوث الإعلام الرقمي | ||||
| Volume 4, Issue 4, June 2024, Page 251-273 PDF (924.46 K) | ||||
| Document Type: المقالة الأصلية | ||||
| DOI: 10.21608/jsmd.2024.419147 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
| Dr. Taiwo Oluyinka* 1; Dr. Philip Auter* 2 | ||||
| 1University of Louisiana at Lafyaette | ||||
| 2, Faculty Senate Executive, University of Louisiana at Lafyaette | ||||
| Abstract | ||||
| Our understanding of artificial intelligence (AI) traces back to the 2019 definition provided by the AI High-Level Expert Group (HLEG), which characterizes AI as human-designed systems, whether hardware or software, deployed in digital or physical environments. These systems possess the capacity to process and assess data, make logical decisions, generate outcomes, and recommend relevant actions aimed at achieving predefined objectives, thereby impacting society. HLEG (2019) emphasizes that AI guided by symbolic rules or numerical models, capable of learning from its environment and past outputs, plays a pivotal role in this process.algorithms, and data accessibility, Al has transitioned from a theoretical concept to a practical reality since its inception in the 1950s. AI is a rapidly evolving field with transformative potential across various sectors, including automotive, healthcare, and manufacturing. Notably, the media industry, encompassing journalism, entertainment, advertising, and broadcasting, stands at the forefront of this revolutionary wave. As highlighted by Hashim (2023), the integration of AI technology marks a significant transformation in the media industry, traditionally reliant on human creativity, storytelling, and information dissemination. With advancements in processing power, | ||||
| Keywords | ||||
| artificial intelligence (AI); he AI High; Level Expert Group (HLEG); hardware; software | ||||
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