The Impact of Brand Authenticity on Purchase Intention
Ashraf Sayed, Y., Metawie, M., Ayoub, D. (2025). The Impact of Brand Authenticity on Purchase Intention. EKB Journal Management System, 16(1), 1095-1127. doi: 10.21608/jces.2025.420990
Yasmine Ashraf Sayed; Madiha Metawie; Doaa Ayoub. "The Impact of Brand Authenticity on Purchase Intention". EKB Journal Management System, 16, 1, 2025, 1095-1127. doi: 10.21608/jces.2025.420990
Ashraf Sayed, Y., Metawie, M., Ayoub, D. (2025). 'The Impact of Brand Authenticity on Purchase Intention', EKB Journal Management System, 16(1), pp. 1095-1127. doi: 10.21608/jces.2025.420990
Ashraf Sayed, Y., Metawie, M., Ayoub, D. The Impact of Brand Authenticity on Purchase Intention. EKB Journal Management System, 2025; 16(1): 1095-1127. doi: 10.21608/jces.2025.420990