"The Role of Green Marketing in Achieving Sustainable Development: A Study on Eco-Friendly Companies in Egypt" | ||
| مجلة راية الدولية للعلوم التجارية | ||
| Volume 4, Issue 13, April 2025, Pages 799-874 PDF (740.65 K) | ||
| Document Type: المقالة الأصلية | ||
| DOI: 10.21608/rijcs.2025.330978.1207 | ||
| Author | ||
| Dr. Tamer Mohamed Moussa* | ||
| Lecturer of Business Administration Raya Higher Institute for Management and Foreign Trade | ||
| Abstract | ||
| This research seeks to explore the nature of the relationship between green marketing and the achievement of sustainable development in eco-friendly companies in Egypt. The study was conducted on a sample of Egyptian companies that adopt eco-friendly practices and integrate sustainability into their marketing strategies. A survey was used to collect data from 230 employees, who were randomly selected to ensure comprehensive representation of various categories within eco-friendly companies in Egypt, with the aim of understanding the impact of green marketing practices on both environmental and economic performance, based on employee perspectives. | ||
| Keywords | ||
| The Role of Green Marketing; in Achieving Sustainable; Development | ||
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