The Impact of Snapchat Streaks on Egyptian Teenagers' Mental Health | ||||
| مجلة البحوث والدراسات الإعلامية | ||||
| Volume 31, Issue 31, March 2025, Page 659-682 PDF (398.81 K) | ||||
| Document Type: مقالات علمیة | ||||
| DOI: 10.21608/mjsm.2025.355276.1210 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
فداء عبدالدايم   1; سارة كسوات2; عبدالمنعم على3; منار عبدالله4
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| 1قسم الصحافة، كلية الإعلام، جامعة الأهرام الكندية | ||||
| 2قسم الصحافة، كلية الإعلام، جامعة الأهرام الكندية | ||||
| 3قسم الاذاعة والتليفزيون، كلية الإعلام، جامعة الأهرام الكندية | ||||
| 4قسم العلاقات العامة والاعلان، كلية الإعلام، جامعة الأهرام الكندية | ||||
| Abstract | ||||
| This study explores the impact of Snapchat streaks on the mental health of Egyptian teenagers, focusing on the psychological and behavioral effects associated with maintaining streaks. Through a quantitative method, the research investigates key areas such as the time spent on Snapchat, the importance of streaks, the perceived social connection, and the motivations behind maintaining them. The study reveals that while the majority of respondents engage with Snapchat for brief periods, a significant portion prioritizes maintaining streaks, with 35.4% considering them very important. Notably, streaks contribute to a sense of social connection for over half of the participants. However, the study also highlights concerning behaviors, including late-night app use, prioritization of streaks oversleep or study, and emotional distress when streaks are lost. Emotional responses such as disappointment and sadness were common, suggesting that streaks can impact mental well-being. Furthermore, the study found that streaks significantly contribute to attachment to the application, with over half of the participants reporting heightened engagement. The findings highlight the social pressures and potential psychological implications of Snapchat streaks. | ||||
| Keywords | ||||
| Snapchat Streaks; Egyptian Teenagers; Mental Health; Social Connection; Social Media Impact | ||||
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