أثر التسويق الأخضر عبر مواقع التواصل الاجتماعي على نية المستهلك المصري لشراء المنتجات الخضراء

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© Emerald Publishing Limited 1755-425X DOI 10.1108/JSMA-01-2023-0006

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© Emerald Publishing Limited 1755-425X DOI 10.1108/JSMA-01-2023-0006

[1] Ali, M, "A social practice theory perspective on green marketing initiatives and green purchase behavior", Cross Cultural & Strategic Management, Vol. 28 No. 4, 2021 pp. 815-838, 2021.  © Emerald Publishing Limited 2059-5794, DOI 10.1108/CCSM-12-2020-0241