The impact of technological progress on increasing the efficiency of motion graphics in animated commercial advertisements | ||||
| International Design Journal | ||||
| Article 17, Volume 15, Issue 4 - Serial Number 67, July and August 2025, Page 205-216 PDF (2.21 MB) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/idj.2025.374887.1311 | ||||
 View on SCiNiTO | ||||
| Author | ||||
mai hassan 
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| الفنون التطبيقية - جامعة حلوان | ||||
| Abstract | ||||
| This research examines the impact of technological advancements on improving the efficiency of motion graphics in animated commercials and their role in developing creative and production performance in the advertising industry. In light of the accelerating digital transformation, motion graphics have become an essential tool for capturing audience attention and achieving effective engagement with advertising content. The research highlights the most prominent technologies that have contributed to improving the efficiency of motion graphics production, including the use of artificial intelligence (AI) and augmented and virtual reality (AR/VR) technologies, which have created immersive interactive environments within animated commercials; advanced animation and graphics programs, which have provided powerful and flexible tools for creating professional content and utilizing interactivity; and high-resolution displays, which have helped raise the quality standards of motion graphics, motivating designers to create more accurate and realistic visual content. Research into technological developments in motion graphics is vital to ensuring continued innovation in commercial advertising, enhancing the effectiveness of digital marketing, and increasing the return on investment in advertising campaigns. This research not only helps improve production quality but also contributes to creating more engaging and effective advertising experiences for consumers. | ||||
| Keywords | ||||
| Motion Graphics; Graphic Design; Animation; Digital Media; Video Advertising | ||||
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