Populist Traits Reflected through Social Media in the Context of Gaza Conflict: A Survey Study to Commemorate One Year of Attacks | ||||
| مجلة بØوث الإعلام الرقمي | ||||
| Volume 6, Issue 6, January 2025, Page 237-286 PDF (1.4 MB) | ||||
| Document Type: المقالة الأصلية | ||||
| DOI: 10.21608/jsmd.2025.427986 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
| Iman M. Zahra* 1; طلاب مجموعة* 2 | ||||
| 1Faculty of Mass Communication – Cairo University | ||||
| 2الإعلام جامعة القاهرة | ||||
| Abstract | ||||
| Populism is increasingly being studied in an array of disciplines, especially with the omnipresence of social media, which facilitates an ideal environment for populist leaders to persuade the masses and suffuse their messages amongst them. This paper undertakes populism as a strategy, focusing on the two most eminent populists’ presidents Donald J. Trump and Recep Tayyip ErdoÄŸan, aiming to analyze their populist personality traits and their point of views via their online presence in context of the Al Aqsa Flood through elites’ opinion (academics, researchers and media professionals). Building on Propaganda Theory and Social Identity Theory and employing an Arabic and English questionnaire as a data collection tool, findings emphasized that the majority of academics, researchers and media professionals viewed both Trump and Erdogan acting as populist leaders via social media during the recent Gaza conflict with more focus on Trump’s populist strategies. These results highlight differences in how Trump and Erdogan are perceived in their populist traits, with Trump seen as more media-savvy and confrontational, while Erdogan is viewed as more emotionally engaged and responsive to public sentiment. Trump and Erdogan’s traits are being affected by their approach to propaganda, mostly reflected on social media amidst the Gaza conflict. The current findings pose an urgent call upon political leaders to work on a steady yet unified approach to boost their social media presence regarding fateful issues. | ||||
| Keywords | ||||
| Populism; Propaganda; Social Media; Personality Traits; Gaza | ||||
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