Tourist's experience of Augmented Reality Integration in Historical Sites: Case study in Jeddah | ||
| Engineering Research Journal | ||
| Volume 184, Issue 3, June 2025, Pages 167-187 PDF (959.69 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/erj.2025.348535.1172 | ||
| Authors | ||
| Rafeef AlGurashi; Alaa Shatwan* | ||
| Interior Design Department, College of Arts and Design University of Jeddah, Jeddah, Saudi Arabia. | ||
| Abstract | ||
| Vernacular architecture has high attention in Saudi Arabia due to efforts aimed at preserving and maintaining cultural heritage. Augmented reality (AR) helps bridge the gap between the rich heritage of vernacular architecture and the expectations of modern tourists. However, there is lack in knowledge regarding the use of technology to contribute for cultural preservation by offering an interactive museum experience. Therefore, this study aim to investigate the intersection of vernacular architecture, AR, and cultural preservation. Study explores how AR can enhance the tourist experience highlighting both the tangible and intangible cultural aspects of the building. Implementation of five feature of old building with AR is achieved. Then, Interviews with 17 tourists is conducted to emphasize how AR can improve cultural tourism by making heritage sites more engaging, and enhancing their overall experience. Study found that AR technology provided a deeper understanding of the heritage site, offering a more immersive experience compared to traditional methods of interpretation. Finding strongly revealed that technology supports the preservation of Albalad's cultural heritage. It also ensure that traditional buildings are not just remembered, but also actively experienced by visitors. Further research could explore how AR could be expanded to other cultural sites, helping to shape a more interactive approach to heritage tourism globally. | ||
| Keywords | ||
| Culture; Tourism; Augmented Reality; Users experience; Saudi Arabia | ||
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