Beyond Visual Appeal: How does Colour Psychology in Advertising drive Consumer Purchase Intention and enhance Brand Memorability?
Abdelraouf, M., Sharaf, S. (2025). Beyond Visual Appeal: How does Colour Psychology in Advertising drive Consumer Purchase Intention and enhance Brand Memorability?. EKB Journal Management System, (), 1-44. doi: 10.21608/msamsj.2025.371995.1095
Mohamed Abdelraouf; Sayed Sharaf. "Beyond Visual Appeal: How does Colour Psychology in Advertising drive Consumer Purchase Intention and enhance Brand Memorability?". EKB Journal Management System, , , 2025, 1-44. doi: 10.21608/msamsj.2025.371995.1095
Abdelraouf, M., Sharaf, S. (2025). 'Beyond Visual Appeal: How does Colour Psychology in Advertising drive Consumer Purchase Intention and enhance Brand Memorability?', EKB Journal Management System, (), pp. 1-44. doi: 10.21608/msamsj.2025.371995.1095
Abdelraouf, M., Sharaf, S. Beyond Visual Appeal: How does Colour Psychology in Advertising drive Consumer Purchase Intention and enhance Brand Memorability?. EKB Journal Management System, 2025; (): 1-44. doi: 10.21608/msamsj.2025.371995.1095