The Impact of Emotional Branding and Neuromarketing on Enhancing Egyptian Tourist Destination competitive | ||||
| Journal of Association of Arab Universities for Tourism and Hospitality | ||||
| Volume 28, Issue 1, June 2025, Page 421-438 PDF (1006.46 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/jaauth.2025.377760.1678 | ||||
 View on SCiNiTO | ||||
| Author | ||||
Menna Adel 
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| tourism studies Dep. Egyptian higher institute for Hotels and tourism, Cairo, Egypt. | ||||
| Abstract | ||||
| This study investigates the importance of emotional branding and neuromarketing in the prpmoting of Egyptian tourist destinations. Emotional branding creates positive links between travelers and destinations through personal experiences, cultural sensitivity, and poignant memories. On the other hand, neuromarketing tools like EEG and eye-tracking footage measure the affective emotional response of tourists which helps marketers to fine-tune advertising efforts. This research attempts to explain the impact of emotional branding on the decision-making processes, loyalty, and engagement of tourists as well as examining the role of neuromarketing in the effectiveness of marketing. By A quеstionnairе form was crеatеd and a quantitativе approach was chosеn. 234 randomly chosen tourists made up the sample size. The software SPSS (Version 26) was used to analyze the data. The findings indicate that emotional branding value the perception, satisfaction, and repeat intention of tourism to Egypt. The tourism sector should emphazise modern tools for emotional branding and neuromarketing techniques to formulate strategies that are precise on what consumers need. | ||||
| Keywords | ||||
| Emotional Bradning; Neuromarketing; Egyptian Tourism Competitive; Tourism Marketing; Deatination Branding | ||||
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