A Proposed Framework for Increasing the Volume of Sales Using Geographic Information Systems
Mahmoud Moawad, O., Aboutabl, A., Mohamed Abd-Elwahab, A. (2025). A Proposed Framework for Increasing the Volume of Sales Using Geographic Information Systems. EKB Journal Management System, 39(2), 1927-1952. doi: 10.21608/sjrbs.2025.360371.1889
Ola Mahmoud Moawad; Amal Aboutabl; Ahmed Mohamed Abd-Elwahab. "A Proposed Framework for Increasing the Volume of Sales Using Geographic Information Systems". EKB Journal Management System, 39, 2, 2025, 1927-1952. doi: 10.21608/sjrbs.2025.360371.1889
Mahmoud Moawad, O., Aboutabl, A., Mohamed Abd-Elwahab, A. (2025). 'A Proposed Framework for Increasing the Volume of Sales Using Geographic Information Systems', EKB Journal Management System, 39(2), pp. 1927-1952. doi: 10.21608/sjrbs.2025.360371.1889
Mahmoud Moawad, O., Aboutabl, A., Mohamed Abd-Elwahab, A. A Proposed Framework for Increasing the Volume of Sales Using Geographic Information Systems. EKB Journal Management System, 2025; 39(2): 1927-1952. doi: 10.21608/sjrbs.2025.360371.1889

A Proposed Framework for Increasing the Volume of Sales Using Geographic Information Systems

المجلة العلمية للبحوث والدراسات التجارية
Volume 39, Issue 2, June 2025, Page 1927-1952  XML PDF (1.9 MB)
Document Type: المقالة الأصلية
DOI: 10.21608/sjrbs.2025.360371.1889
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Authors
Ola Mahmoud Moawad email 1; Amal Aboutabl email 2; Ahmed Mohamed Abd-Elwahab email 3
1Business Information Systems Department, ElGazzera Academy, Mokatam, Cairo, Egypt.
2Computer Science, Faculty of Computers and Artificial Intelligence, Helwan University, Cairo, Egypt.
3Information Systems Department, Faculty of Commerce and Business Administration, Helwan University, Cairo, Egypt.
Abstract
;. This paper utilizes Geographic Information Systems (GIS) to analyze market distribution in Cairo and identify optimal locations for new markets. By integrating geographic data (such as population density and infrastructure), demographic data, as well as data on existing market locations, the research employs advanced techniques like network and proximity analysis to determine spatial relationships and evaluate the efficiency of the current market network. Findings reveal gaps in market distribution, highlighting underserved areas and proposing ideal locations for new markets. The study provides a framework to address these gaps and improve market accessibility.
The paper proposes several key recommendations: First, developing comprehensive market distribution plans considering population growth, transportation networks, and market saturation. Second, prioritizing infrastructure investments in underserved areas; Third, implementing targeted marketing campaigns to promote new markets and support local businesses. Finally, conducting further research on climate change impacts on market distribution and integrating findings into long-term planning.
Keywords
Market Site Selection; Geographic Information Systems (GIS); Proximity Analysis; Spatial Analysis; Network Analysis
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