The Impact of AI-Powered Digital Marketing Strategies on the Performance of Technology-Based Startups in Egypt | ||||
| مجلة البحوث المالية والتجارية | ||||
| Volume 26, Issue 3 - Serial Number 1, July 2025, Page 928-961 PDF (766.07 K) | ||||
| Document Type: المقالة الأصلية | ||||
| DOI: 10.21608/jsst.2025.385559.2016 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
هبة الله مصطفى عبدالمنعم العشري   1; حازم رشيد عبد الوكيل جابر2; أحمد السماديسي1
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| 1الأكاديمية العربية للعلوم والتكنولوجيا والنقل البحري | ||||
| 2الأكاديمية العربية للعلوم والتكنولوجيا والنقل البحري, الاسكندرية مصر | ||||
| Abstract | ||||
| ABSTRACT Purpose: The study aims to examine the use of AI-powered digital settlement strategies in startups in Egypt. The study focuses on the impact of AI-Powered Digital Marketing Strategies on the performance of Technology-Based startups in Egypt. Design/Methodology: The study relies on the objective content analysis approach by conducting 20 interviews with professionals in the field of digital marketing who are responsible for implementing marketing strategies supported by artificial intelligence. They are carefully selected for the diversity of their views and experiences in applying modern technological tools. The interviews are designed to explore how emerging companies use artificial intelligence in marketing their products or services. Findings: The results show that AI-powered digital marketing tools are widely used in a range of technologies such as Chabots, content creation tools, predictive analytics, personalized recommendations, voice search engines, image recognition, and online marketing. Keywords: Artificial Intelligence- Enabled Digital Marketing Strategies - Technology-Based Startups - Chabot - Content Creation - Predictive Analysis- Voice Search Engine | ||||
| Keywords | ||||
| Artificial Intelligence; Enabled Digital Marketing Strategies; Technology-Based Startups | ||||
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