Working Memory Strategies as a Tool for Regulating the Cognitive Process and Making Effective Design Decisions | ||
| Sohag Engineering Journal | ||
| Volume 5, Issue 2, September 2025, Pages 155-173 PDF (1.3 M) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/sej.2025.374156.1077 | ||
| Author | ||
| Amira M. Gouda* | ||
| Department of Architecture, Mansoura Higher Institute of Engineering and Technology (Mansoura College) – Mansoura - Egypt | ||
| Abstract | ||
| Memory is crucial in decision-making, as its limitations drive the adoption of strategies to reduce cognitive load, particularly when processing vast information. It progresses through stages, from sensory reception to classification in working memory, forming the basis for decisions, in architectural design, decisions aligning with requirements, necessitating an understanding of memory and perception. However, many designers focus only on visual perception, causing imbalances, Therefore, the research problem highlights designers' lack of awareness of the three perceptual dimensions, essential for integrating design with functional and psychological needs, And The study hypothesizes that controlling sensory, emotional, and symbolic perception can enhance design decisions. It explores memory mechanisms to develop solutions by managing environmental stimuli, A case study on Alexandria’s Jewelry Palace Museum, including a questionnaire, revealed dominant visual attraction to interiors over exhibits, disrupting function, The study underscores integrating all perceptual dimensions for coherent spaces and informed design decisions. | ||
| Keywords | ||
| Keywords: Working Memory; Cognitive Process; Design Decisions | ||
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