The Impact of Future Technology on Marketing Strategies to Enhance the Role of the Industrial Designer in Improving the Consumer Experience | ||||
| Journal of Design Sciences and Applied Arts | ||||
| Article 15, Volume 6, Issue 2, June 2025, Page 211-220 PDF (1.13 MB) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/jdsaa.2024.339494.1436 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
Nada Gawdat  1; Salwa Younes2; Mustafa Shehata1
| ||||
| 1Department of Industrial Design, Faculty of Applied Arts, Helwan University, Egypt. | ||||
| 2Faculty of Applied Arts, Helwan University, Egypt. | ||||
| Abstract | ||||
| This research analyzes the impact of future technologies on marketing strategies, with a particular focus on the growing role of industrial designers in enhancing consumer experience. The research problem lies in the need to leverage the advanced capabilities of emerging technologies to enrich the end-user experience, especially in light of challenges related to adoption costs and the shortage of specialized technical expertise. The study aims to explore how emerging technologies—such as Artificial Intelligence (AI), the Internet of Things (IoT), Extended Reality (XR), and 3D printing—can be integrated into industrial design practices to develop more effective and innovative marketing strategies. The findings indicate that the integration of technology with industrial design significantly contributes to improving the consumer experience by delivering personalized products and services that align with customer expectations, thereby enhancing satisfaction and loyalty levels. Moreover, the study demonstrates that utilizing predictive analytics and big data technologies improves the efficiency of marketing strategies and supports the development of innovative solutions capable of responding to market dynamics and contemporary consumer demands. The research posits that embedding advanced technologies within industrial design pathways leads to the production of more consumer-aligned solutions and products, positively impacting user experience and increasing product market value. The study adopts a descriptive analytical methodology, based on literature review and case study analysis of leading companies in the field. | ||||
| Keywords | ||||
| Future Technology; Digital Marketing Strategies; AI in Marketing; Consumer Experience Improvement; Virtual and Augmented Reality | ||||
|
Statistics Article View: 103 PDF Download: 42 |
||||
