Digital Avatars as a Guiding Agent for Enhancing User Experience
Khorshed, H., Abdellatif, T., Abdelfatah, H. (2025). Digital Avatars as a Guiding Agent for Enhancing User Experience. EKB Journal Management System, 6(2), 60-78. doi: 10.21608/jdsaa.2025.347336.1442
Haydi Khorshed; Tamer Abdellatif; Heba Abdelfatah. "Digital Avatars as a Guiding Agent for Enhancing User Experience". EKB Journal Management System, 6, 2, 2025, 60-78. doi: 10.21608/jdsaa.2025.347336.1442
Khorshed, H., Abdellatif, T., Abdelfatah, H. (2025). 'Digital Avatars as a Guiding Agent for Enhancing User Experience', EKB Journal Management System, 6(2), pp. 60-78. doi: 10.21608/jdsaa.2025.347336.1442
Khorshed, H., Abdellatif, T., Abdelfatah, H. Digital Avatars as a Guiding Agent for Enhancing User Experience. EKB Journal Management System, 2025; 6(2): 60-78. doi: 10.21608/jdsaa.2025.347336.1442

Digital Avatars as a Guiding Agent for Enhancing User Experience

Journal of Design Sciences and Applied Arts
Article 3, Volume 6, Issue 2, June 2025, Page 60-78  XML PDF (1.38 MB)
Document Type: Original Article
DOI: 10.21608/jdsaa.2025.347336.1442
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Authors
Haydi Khorshed email 1; Tamer Abdellatiforcid 2; Heba Abdelfatah3
1Department of Advertising, Faculty of Applied Arts, Egypt.
2Head of Graphic Design & Branding Program, King Salman International University, Sharm El Sheikh, South Sinai, Egypt.
3Digital Media and Communication Department, Effat College of Humanities, Effat University, Saudi Arabia.
Abstract
Digital avatars are transforming how individuals receive guidance and support across fields like customer service, online education, and virtual shopping. They enable real-time interaction, simplifying complex tasks and enhancing user experiences. As digital environments grow more immersive, designing avatars that effectively support multitasking has become essential. Establishing standards for visually appealing, effective, and user-friendly avatar design is crucial to enhance engagement and accessibility.

This research addresses the challenge of defining design standards for avatars, focusing on visual appeal, functionality, and user-friendliness. It explores key principles such as simplicity, intuitive design, personalization, and consistency to foster user trust and comfort. Using a descriptive methodology, including a case study on "Jamie," ANZ Bank’s AI-powered digital assistant, the study examines how avatars assist users with tasks like credit card selection and loan applications. User surveys provide feedback on usability, engagement, and overall effectiveness, offering insights for refining avatar design, enhancing response speed, and improving emotional expression through optimized blend shapes. 
Keywords
Digital Avatar; Guiding Agent; User Experience
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