Digital Avatars as a Guiding Agent for Enhancing User Experience | ||
| Journal of Design Sciences and Applied Arts | ||
| Article 3, Volume 6, Issue 2, June 2025, Pages 60-78 PDF (1.38 M) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/jdsaa.2025.347336.1442 | ||
| Authors | ||
| Haydi Khorshed* 1; Tamer Abdellatif2; Heba Abdelfatah3 | ||
| 1Department of Advertising, Faculty of Applied Arts, Egypt. | ||
| 2Head of Graphic Design & Branding Program, King Salman International University, Sharm El Sheikh, South Sinai, Egypt. | ||
| 3Digital Media and Communication Department, Effat College of Humanities, Effat University, Saudi Arabia. | ||
| Abstract | ||
| Digital avatars are transforming how individuals receive guidance and support across fields like customer service, online education, and virtual shopping. They enable real-time interaction, simplifying complex tasks and enhancing user experiences. As digital environments grow more immersive, designing avatars that effectively support multitasking has become essential. Establishing standards for visually appealing, effective, and user-friendly avatar design is crucial to enhance engagement and accessibility. This research addresses the challenge of defining design standards for avatars, focusing on visual appeal, functionality, and user-friendliness. It explores key principles such as simplicity, intuitive design, personalization, and consistency to foster user trust and comfort. Using a descriptive methodology, including a case study on "Jamie," ANZ Bank’s AI-powered digital assistant, the study examines how avatars assist users with tasks like credit card selection and loan applications. User surveys provide feedback on usability, engagement, and overall effectiveness, offering insights for refining avatar design, enhancing response speed, and improving emotional expression through optimized blend shapes. | ||
| Keywords | ||
| Digital Avatar; Guiding Agent; User Experience | ||
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