The Impact of Using Modern Technologies on Brand Awareness in Quick Service Restaurants | ||||
| Egyptian Journal of Tourism and Hospitality | ||||
| Articles in Press, Accepted Manuscript, Available Online from 15 June 2025 | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/ejth.2025.268646.1011 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
sayed sherif sayed  1; mohamed Hany Bahey2; Sameh Gamal Saad2
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| 1sinai higher institute for tourism and hotels | ||||
| 2Department of Hotel Management, Faculty of Tourism and Hotels, Helwan University | ||||
| Abstract | ||||
| Brand awareness is a method by which a product and its trademark is recognized by potential customers. This is the first media role. Online media is one of the ways to create brand awareness and get maximum website traffic through social networking sites; with the advancement in current technology, technology will certainly drive the internal performance of the restaurant to deliver the best service to their customers. Technological orders require the customer to place an electronic order himself themselves, using electronic menus or tablet menus located on each dining table in the restaurant, as well as using other technological means, on websites, mobile phone programs, various payment and service methods, etc. To identify customers’ preferences regarding the technologies used and their relationship to brand awareness of those restaurants, a questionnaire was designed and distributed to a sample of customers of quick service restaurants in Egypt. Through the results, we found that (1) A restaurant management’s lack of interest in applying modern technologies effectively helps build good customer awareness; and (2) There was not a strong marketing strategy before starting marketing via social media. | ||||
| Keywords | ||||
| Quick Service Restaurants; Brand Awareness; Modern Technologies | ||||
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