دور الإعلانات المقروءة من مضيفي البودكاست في الثقة المُدركة والتفاعل مع العلامات التجارية- دراسة تطبيقية في ضوء نظرية الارتباط العاطفي مع العلامة التجارية

Acklin, M. (2019). Twenty-two percent of listeners made a purchase because of a podcast ad. CivicScience. https://civicscience.com.

[1] Bouvard, P. (2020). Advertiser perceptions: Brand/agency podcast advertising consideration and intention soar to record levels. Westwood One. https://www.westwoodone.com.

[1] Burnasheva, R., & Suh, Y. G. (2020). The moderating role of parasocial relationships in the associations between celebrity endorser’s credibility and emotion-based responses. Journal of Marketing Communications, 1–17. https://doi.org/10.1080/13527266.2020.1862894.

[1] Fischer, V. K. (2019). Unaided and aided brand recall in podcast advertising: An experiment in the role of source credibility’s impact on brand message efficacy (Master’s thesis, Texas State University). https://www.researchgate.com.

[1] Hwang, K., & Zhang, Q. (2018). Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge. Computers in Human Behavior, 87, 155–173. https://doi.org/10.1016/j.chb.2018.05.029.

[1] Smith& Lee. Analysing the effectiveness of host-read ads on perceived trust and purchase intent. International Journal of Marketing Research, 66(3), 245–260. https://www.academia.edu.

[1] Gracia, M., & Thomson, L. (n.d.). The impact of host-read audio ads on listener engagement with brands. Journal of Marketing Communications, 31(1), 112–128. https://www.researchgate.com.

[1] Malodia, S., Singh, P., Goyal, V., & Sengupta, A. (2017). Measuring the impact of brand-celebrity personality congruence on purchase intention. Journal of Marketing Communications, 23(5), 493–512. https://doi.org/10.1080/13527266.2017.1322125.

[1] Mujde, Y., & Labrecque, L. I. (2016). Digital buddies: Parasocial interactions in social media. Journal of Research in Interactive Marketing, 10(4), 302–320. https://www.academia.edu.

[1] Nielsen. (2020). Podcast content is growing audio engagement. https://www.nielsen.com.

[1] Perks, L. G., & Turner, J. S. (2019). Podcasts and productivity: A qualitative uses and gratifications study. Mass Communication and Society, 22(1), 96–116. https://doi.org/10.1080/15205436.2018.1490434.

[1] Reyes, M. (2020). Podcasting will be a $1 billion industry by 2021. eMarketer. https://www.emarketer.com.

[1] Steele, A. (2021). Apple, Spotify and the new battle over who wins podcasting. The Wall Street Journal. https://www.wsj.com.

[1] Bezbaruah, S., & Brahmbhatt, K. (2022). Are podcast advertisements effective? An emerging economy perspective. Journal of International Consumer Marketing, 25(2), 1–19. https://www.researchgate.com.

[1] Boling, K. S., & Hull, K. (2018). Undisclosed information—Serial is my favourite murder: Examining motivations in the true crime podcast audience. Journal of Radio & Audio Media, 25(1), 92–108. https://www.researchgate.com.

[1] Bonini Baldini, T. (2015). The ‘second age’ of podcasting: Reframing podcasting as a new digital mass medium. Quaderns del CAC, 41, 23–33. https://www.academia.edu.

[1] Bottomley, A. J. (2015). Podcasting: A decade in the life of a “new” audio medium: Introduction. Journal of Radio & Audio Media, 22(2), 164–169. https://doi.org/10.1080/19376529.2015.1082880

[1] Brinson, N. H., & Lemon, L. L. (2022). Investigating the effects of host trust, credibility, and authenticity in podcast advertising. Journal of Marketing Communications, 1–19. https://www.researchgate.com.

[1] Ibid.

[1] Brooks, M. E. (2020). Advercasting: The effectiveness of podcast ads. Faculty Research Poster Session and Research Fair. https://www.emarketer.com.

[1] Chan-Olmsted, S., & Wang, R. (2022). Understanding podcast users: Consumption motives and behaviours. New Media & Society, 24(3), 684–704. https://www.researchgate.com.

[1] Craig, C. M., Brooks, M. E., & Bichard, S. (2023). Podcasting on purpose: Exploring motivations for podcast use among young adults. International Journal of Listening, 37(1), 39–48. https://www.researchgate.com.

[1] Fischer, V. K. (2019). Unaided and aided brand recall in podcast advertising: An experiment in the role of source credibility’s impact on brand message efficacy. Texas State University. https://digital.library.txstate.edu.

[1] Galán-Arribas, R., Herrero-Gutiérrez, F.-J., & Frutos-Esteban, F.-J. (2022). Podcasting: The radio of Generation Z in Spain. Social Sciences, 11(6). https://www.researchgate.com.

[1] Mancusi, T. (2017). You can measure podcast downloads, but what about ad delivery? MediaShift. http://mediashift.org.

[1] Markman, K. M. (2015). Everything old is new again: Podcasting as radio's revival. Journal of Radio & Audio Media, 22(2), 240–243. https://doi.org/10.1080/19376529.2015.1083376.

[1] Moe, M. (2021). Podvertising like my best friend: Relationships in host-read podcast advertisements. Journal of Radio & Audio Media, 1–25. https://www.researchgate.com.

[1] Novaceanu, M. (2020). From the traditional radio to podcast or to the à la carte. World Journal of Research and Review, 11(1), 17–21. https://doi.org/10.31871/WJRR.11.1.8.

[1] Moe, M. (2022). Podvertising: Podcast listeners’ advertising attitudes, consumer actions and preference for host-read ads. Journal of Economics and Behavioural Studies, 14(4), 50–66. https://www.researchgate.com.

[1] Perks, L. G., & Turner, J. S. (2019). Podcasts and productivity: A qualitative uses and gratifications study. Mass Communication and Society, 22(1), 96–116. https://www.researchgate.com.

[1] Ritter, E. A., & Cho, C.-H. (2009). Effects of ad placement and type on consumer responses to podcast ads. Cyberpsychology & Behaviour, 12(5), 533–537. https://www.researchgate.com.

[1] Ibid.

[1] Chalutz, D., & Hedder, I. (2022). Aural parasocial relations: Host–listener relationships in podcasts. Journal of Radio & Audio Media, 29(2), 457–474. https://www.researchgate.com.

[1] Wang, R., & Chan-Olmsted, S. (2023). Podcasting as advertising channel: Understanding the context effect. Journal of Radio & Audio Media, 1–22. https://doi.org/10.1080/19376529.2023.2183207.

[1] Brinson, N. H., [et al.]. (2023). Consumer response to podcast advertising: The interactive role of persuasion knowledge and parasocial relationships. Journal of Consumer Marketing, 40(7), 971–982. https://doi.org/10.1108/JCM-01-2023-5819.

[1] Zhong, A., [et al.]. (2021). Conversation, storytelling, or consumer interaction and participation? The impact of brand-owned social media content marketing on consumers’ brand perceptions and attitudes. Journal of Research in Interactive Marketing, 15(3), 419–440. https://doi.org/10.1108/JRIM-08-2019-0128.

[1] Hunter, S. A. B. (2021). A podcasting series on employing podcasts as an effective marketing method for small businesses [Graduate theses, dissertations, and problem reports, No. 8345]. https://doi.org/10.33915/etd.8345.

[1] Lee, J. K. (2017). The effects of podcast usage and perceptions of podcast advertising on the purchase intention for products in podcast advertising and the execution intention for podcast advertising. Korean Journal of Broadcasting, 31(4), 170–204. https://www.kci.go.kr.

[1] Shelton, L. (2021). Why dynamic host-read ads are the hottest trend in podcasting. Advertising Week. https://advertisingweek.com.

[1] Wiegmann, L. (2024). How podcast advertising measures up. https://bit.ly/3tIHRPn.

[1] Baker, D., Trahan, T., & Mullenseifen, D. (2016). Matching music to brand personality: A semantic differential tool for measuring emotional space. Proceedings of the 14th International Conference for Music Perception and Cognition. https://www.researchgate.com.

[1] Heath, R. (2012). Seducing the subconscious: The psychology of emotional influence in advertising. John Wiley & Sons. https://www.researchgate.com.

[1] Alnawas, I., & Hemsley-Brown, J. (2018). The differential effect of cognitive and emotional elements of experience quality on the customer–service provider’s relationship. International Journal of Retail & Distribution Management, 46(2), 125–147. https://www.researchgate.com.

[1] Ahn, J., & Back, K. J. (2019). The role of autonomy, competence and relatedness: Applying self-determination theory to the integrated resort setting. International Journal of Contemporary Hospitality Management, 31(1), 87–104. https://www.researchgate.com.

[1] Chen, Y., Mandler, T., & Meyer-Waarden, L. (2021). Three decades of research on loyalty programs: A literature review and future research agenda. Journal of Business Research, 124, 179–197. https://www.academia.edu.

[1] McHugh, S. (2016). How podcasting is changing the audio storytelling genre. The Radio Journal, 14(1), 65–82. https://doi.org/10.1386/rjao.14.1.65_1.

[1] Dennis, C., Papagiannidis, S., Alamanos, E., & Bourlakis, M. (2016). The role of brand attachment strength in higher education. Journal of Business Research, 69(8), 3049–3057. https://www.researchgate.com.

[1] Diallo, M. F., Moulins, J. L., & Roux, E. (2021). Unpacking brand loyalty in retailing: A three-dimensional approach to customer–brand relationships. International Journal of Retail & Distribution Management, 49(2), 204–222. https://www.academia.edu.

[1] Fastoso, F., & González-Jiménez, H. (2020). Materialism, cosmopolitanism, and emotional brand attachment: The roles of ideal self-congruity and perceived brand globalness. Journal of Business Research, 121, 429–437. https://www.academia.edu.

[1] Ibid.

[1] Lundström, M., & Lundström, T. P. (2021). Podcast ethnography. International Journal of Social Research Methodology, 24(3), 289–299. https://doi.org/10.1080/13645579.2020.1778221.

[1] Schlütz, D., & Hedder, I. 2022 . OPCIT.

[1] Vilceanu, M. O., Johnson, K., & Burns, A. (2021). Consumer perceptions of podcast advertising: Theater of the mind and story selling. Association of Marketing Theory & Practice Conference Proceedings. https://www.academia.edu.

[1] van der Goot, M. J., Rozendaal, E., Opree, S. J., Ketelaar, P., & Smit, E. (2018). Media generations and their advertising attitudes and avoidance: A six-country comparison. International Journal of Advertising, 37(2), 289–308. https://www.researchgate.com.

[1] Riismandel, P. (2020). Report: Podcast ads perform, host reads outperform. Stitcher. https://www.researchgate.com.

[1] Nielsen. (2020). Podcast survey: Host-read podcast ads drive higher brand lift metrics than non-host ads. https://www.researchgate.com.

[1] Media Monitors. (2020). Niche podcasts have more listeners, indicating untapped advertising opportunities. https://www.mediamonitors.com.

[1] Kang, J. A., Hong, S., & Hubbard, G. T. (2020). The role of storytelling in advertising: Consumer emotion, narrative engagement level, and word‐of‐mouth intention. Journal of Consumer Behaviour, 19(1), 47–56. https://doi.org/10.1002/cb.1793.

[1] Ibid.

[1] Shoenthal, A. (2022). An expert’s predictions on the future of podcasts. Forbes. https://www.forbes.com.

[1] Mohan, P. (2018). PRX is investing in podcasts for kids, just as podcast advertising proves its worth. Fast Company. https://www.fastcompany.com.

[1] Standish, W. (2021). Host or voice actor? Who to cast for your podcast ad voiceover. Spotify Advertising. https://ads.spotify.com.

[1] Midroll Media. (2018). Podcast ads build strong relationships with brands. https://www.midroll.com.

[1] Scriven, R. (2022). Making a podcast: Reflecting on creating a place‐based podcast. Area. https://doi.org/10.1111/area.12776.

[1] Lundström, M., & Lundström, T. P. 2021.OPCIT

[1] Meyers, A. (2020). From the host’s lips to the audience’s ears: The power of the host-read podcast ad. Morning Consult. https://morningconsult.com.

[1] Interactive Advertising Bureau (IAB). (2017). Podcast playbook: A guide for marketers. https://www.iab.com.

[1] Ibid.

[1] Mackenzie, R., & Podder, C. (2021). The power of host-read podcast ads: Building trust and engagement through voice. Journal of Media Marketing, 15(3), 45–60. https://www.academia.edu.

[1] Gefen, D., & Straub, D. W. (2004). Consumer trust in online environments: An integrative model. Journal of the Association for Information Systems, 5(10), 344–371. https://www.researchgate.com.

[1] Mackenzie, R., & Podder, C. 2021. OPCIT.

[1] Park, C. W., MacInnis, D. J., Priester, J., Eisingerich, A. B., & Iacobucci, D. (2010). Brand attachment and brand attitude strength: Conceptual and empirical differentiation of two critical brand equity drivers. Journal of Marketing, 74(6), 1–17. https://www.academia.edu.

[1] Kang J. Hong & Hubbard G.T. 2020. OPCIT

[1] Scriven R. 2022.OPCIT.

[1] McHugh S. 2016. OPCIT

[1] Moe M. 2021. OPCIT

[1] Perks Lisa & others 2019. OPCIT.

[1] Acklin, Mary. 2019.OPCIT.

[1] Schlütz, D., & Hedder, I. 2022.OPCIT

[1] Brooks, M. E. 2020 OPCIT