The Antecedents of Purchasing Intentions for Educational Complex Solutions in Egyptian Higher Education | ||||
| MSA-Management Sciences Journal | ||||
| Volume 4, Issue 3, August 2025, Page 104-128 PDF (556.85 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/msamsj.2025.391154.1107 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
Mohamed Samy Elareef   1; Alaa Tarek Khalil Abd El Latif 2
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| 1Ecole Supérieure Libre des Sciences Commerciales Appliquées | ||||
| 2Associate Professor of Marketing, faculty of commerce, Cairo university | ||||
| Abstract | ||||
| The current research investigates the key factors influencing purchasing intention for educational complex solutions (ECS) in Egyptian higher education institutions. It examines the impact of after-sales service, perceived quality, perceived price, word-of-mouth (WOM), experience, and salesperson expertise. A mixed-methods approach was adopted, starting with qualitative interviews followed by a structured questionnaire administered to 440 decision-makers, yielding 410 valid responses (93.2% response rate). Data were analyzed using SPSS V.26, incorporating descriptive and inferential statistics. Results confirmed that all six factors after-sales service, perceived quality, perceived price, word-of-mouth (WOM), past experience, salesperson expertise, significantly affect purchasing intention. The findings offer strategic insights for educational complex solutions (ECS) vendors aiming to strengthen their market presence in Egypt’s educational sector. | ||||
| Keywords | ||||
| After-sales Service; Perceived Quality; Perceived Price; Word-of-mouth; Salesperson Expertise | ||||
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