The influence of affective country image on the relationship between tourist destination competitiveness, tourists’ memorable experiences, and revisit intention | ||
| مجلة البحوث التجارية المعاصرة | ||
| Article 3, Volume 39, Issue 2, June 2025, Pages 59-78 PDF (772.87 K) | ||
| Document Type: المقالة الأصلية | ||
| DOI: 10.21608/sjcp.2025.343362.1031 | ||
| Author | ||
| وائل تمبوسي* | ||
| قسم التسويق، كلية ادارة الاعمال، جامعة الطائف، الطائف، المملكة العربية السعودية | ||
| Abstract | ||
| The purpose of this study is to investigate how tourists' memorable experiences are influenced by the effect of affective country image and how this influences their future behavior. It also seeks to explore the role of practical contribution in creating tourists' unforgettable experiences by analyzing the impact of tourist destination competitiveness and its influence on future behaviors. The study's methodology is based on a theoretical conception. Based on the literature study and quantitative results, a questionnaire is created, tested, and distributed to Saudi Arabian international tourists. The study's findings supported the assumption that affective country image influences visitors' memorable experiences and boosts the competitiveness of tourist destinations, which in turn influences travelers' future actions, including their willingness to return. This in turn offered practical contributions to academic, practitioners and stakeholders in the Saudi Arabian tourism and marketing industries. This study provides a new perspective at how affective country image influences the creation of unforgettable experiences and how that influences future behavior. | ||
| Keywords | ||
| Affective country image; tourist destination competitiveness; tourists’ memorable experiences; revisit intention | ||
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