The Role of Artificial Intelligence in Enriching Visual Creativity for Digital Advertisements on Social Media Platforms. | ||||
| Arts and Architecture Journal | ||||
| Volume 6, Issue 1, June 2025, Page 123-138 PDF (853.94 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/aaj.2025.346123.1097 | ||||
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| Author | ||||
salma farrag gaper 
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| Alexandria University - Faculty of Fine Arts - Department of Graphic | ||||
| Abstract | ||||
| The world is undergoing an unprecedented technological transformation across all fields, with Artificial Intelligence (AI) becoming an integral part of our daily lives. AI is one of the pivotal technologies that will shape the future of technology in the coming years. However, despite this significant progress, some human abilities remain beyond the reach of AI. Human intelligence is distinguished by its unique capacity for creativity. With the spread of AI, its use has been directed towards supporting human capabilities. As AI enters the realm of digital advertising, it has made a substantial impact, becoming an essential tool that enhances designers' abilities and opens up new horizons for visual creativity. Design is no longer confined to traditional ideas but has become more advanced and rapid, allowing for the production of innovative designs that meet the evolving needs of markets and diverse audiences. Consequently, digital ad design on social media platforms has become one of the most prominent areas of AI application. With the increasing reliance on social media as a primary tool for digital marketing, the role of AI in ad design has become crucial for fostering creativity. AI is not just a technical tool but a partner in the creative process, enhancing content quality, increasing efficiency and productivity, and capable of analyzing vast amounts of data to understand user preferences, behaviors, and trends. It also plays a significant role in capturing consumer attention and driving engagement with advertising content on social media platforms like Facebook and Instagram | ||||
| Keywords | ||||
| Artificial Intelligence; Visual Creativity; Digital Advertising; Social Media | ||||
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