Investigating the Impact of PEOU, PU and Customer Experience of M-Banking on Customer Retention in Operating Banks in Egypt
Mahmoud Meselhy, Y., Kortam, W. (2025). Investigating the Impact of PEOU, PU and Customer Experience of M-Banking on Customer Retention in Operating Banks in Egypt. EKB Journal Management System, 16(2), 1798-1825. doi: 10.21608/jces.2025.436145
Yasmine Mahmoud Meselhy; Wael Kortam. "Investigating the Impact of PEOU, PU and Customer Experience of M-Banking on Customer Retention in Operating Banks in Egypt". EKB Journal Management System, 16, 2, 2025, 1798-1825. doi: 10.21608/jces.2025.436145
Mahmoud Meselhy, Y., Kortam, W. (2025). 'Investigating the Impact of PEOU, PU and Customer Experience of M-Banking on Customer Retention in Operating Banks in Egypt', EKB Journal Management System, 16(2), pp. 1798-1825. doi: 10.21608/jces.2025.436145
Mahmoud Meselhy, Y., Kortam, W. Investigating the Impact of PEOU, PU and Customer Experience of M-Banking on Customer Retention in Operating Banks in Egypt. EKB Journal Management System, 2025; 16(2): 1798-1825. doi: 10.21608/jces.2025.436145