The Moderating Role of Communication Skills of Internet of Things in The Relationship Between Interconnected Supply Chain and Customer Knowledge Management: An Applied Study on E-commerce Companies in Egypt | ||||
| The Academic Journal of Contemporary Commercial Research | ||||
| Article 2, Volume 5, Issue 2, June 2025, Page 21-43 PDF (457 K) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/ajccr.2025.309067.1122 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
Muhammad Elashry  ; Ahmad Mohamed Fathi Agwah; Mona Ibrahim Dakroury
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| Faculty of Commerce, Mansoura University, Egypt | ||||
| Abstract | ||||
| This study examined the effect of the communication skills of the Internet of Things (CSIoT) on the relationship between interconnected supply chains (ISC) and customer knowledge management (CKM) in Egypt’s e-commerce sector. Using a comprehensive survey with an 85% response rate, the research identified significant positive correlations between the variables. Results showed that improved supply chain integration and advanced IoT communication skills enhance CKM, with a notable correlation (0.65) between ISC and CSIoT, highlighting the critical role of IoT communication in modern supply chains. The study revealed that CSIoT significantly moderates the ISC-CKM relationship, suggesting that companies should focus on developing IoT communication capabilities. Regression analysis indicated that smart supply chain features explain 14% of CKM variance, while IoT skills account for 11%. The interaction effect (0.35) underscores a synergistic relationship. With an adjusted R-squared value of 0.66, the study highlights the importance of integrating ISC and CSIoT to enhance CKM. | ||||
| Keywords | ||||
| Smart Supply chain; interconnected supply chain; customer knowldge management; Internet of things skills; E-commerce | ||||
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