The Influence of Instagram Reviews on Purchase Intention for Skincare Products: A Correlation Analysis | ||
| International Journal of Multidisciplinary Studies on Management, Business, and Economy | ||
| Volume 8, Issue 1, June 2025, Pages 1-20 PDF (404.77 K) | ||
| Document Type: Original Article | ||
| DOI: 10.21608/ijmsbe.2025.400030.1025 | ||
| Authors | ||
| Nada Mohamed Eman* ; Amina Ahmed Ismail Yacoub; Sally Yassin Ali Hassan | ||
| Assistant professor marketing and international business, Arab Academy for science and Technology and Maritime Transport, Egypt. | ||
| Abstract | ||
| Abstract: This study investigates the influence of Instagram review dimensions—message credibility, source credibility (trustworthiness and expertise), review quality, and review quantity—on purchase intention for skincare products among Egyptian consumers. Using a simulated sample of 380 respondents, Pearson correlation analyses revealed strong positive correlations (r = .70–.82, p < .01) between all review dimensions and purchase intention, with message credibility showing the strongest association (r = .82). These findings highlight the critical role of credible, high-quality, and abundant reviews in driving consumer behavior. Implications for marketing, limitations of simulated data, and future research directions are discussed. | ||
| Keywords | ||
| Instagram reviews; purchase intention; skincare products | ||
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