"A new graphic vision of Egyptian art throughout the ages" | ||||
| Pharos International Journal of Arts and Design | ||||
| Article 21, Volume 02, Issue 01 - Serial Number 2, 2025, Page 275-285 PDF (1.67 MB) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/pijad.2025.437618 | ||||
 View on SCiNiTO | ||||
| Authors | ||||
Shahd Tarek Gomaa  ; Amira Salah elden Ahmed; Wafaa Ibrahim
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| Graphic Department, Faculty of Arts and Design, Pharos University, Alexandria, Egypt. | ||||
| Abstract | ||||
| This research explores the impact of graphic design on Egyptian heritage and how ancient artistic elements can be integrated into modern design to enhance and revive Egypt's visual identity. The study focuses on traditional Egyptian art across various historical eras—including Pharaonic, Greco-Roman, Coptic, and Islamic periods—highlighting the richness and diversity of visual symbols and decorative patterns that serve as a timeless source of inspiration for contemporary designers. The research emphasizes the importance of reinterpreting these historical elements in a modern context that aligns with global design trends while preserving their authentic cultural essence. By doing so, graphic design becomes a powerful tool for cultural preservation, capable of presenting Egypt’s heritage in a fresh and competitive visual language on the global stage. It also plays a crucial role in fostering cultural identity, documenting traditional symbols, and strengthening national belonging by breathing new life into the past through the lens of the present and future. | ||||
| Keywords | ||||
| visual identity; graphic design; cultural identity | ||||
| References | ||||
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المراجع العربية:
المواقع الألكترونية | ||||
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