Towards an Exploration of Shifts in Country Reputation in Media Content. A Longitudinal Study of Arab Media | ||
| المجلة العربية لبØوث الاتصال والإعلام الرقمي | ||
| Volume 4, Issue 8, July 2025, Pages 416-445 PDF (2.35 M) | ||
| Document Type: المقالة الأصلية | ||
| DOI: 10.21608/ajscd.2025.437908 | ||
| Authors | ||
| Øسام الهامي1; دعاء المتولي2 | ||
| 1كلية الاعلام - جامعة زايد - الامارات | ||
| 2كلية الاعلام - جامعة ليوا - الامارات | ||
| Abstract | ||
| (اجلزء الثاني) ٢٠٢٥ املجلة العربية لبØوث االتصال واإلعالم الرقمي - العدد الثامن/ يوليو-ديسمبر -417 Abstract This study seeks to analyze how the reputations of selected four Asian countries (Japan, South Korea, Indonesia, and Philippines) have evolved in Arab media over a four-year period (2021 - 2024), particu- larly during significant events and crises. By conducting a longitudinal content analysis, this research explores shifts in media portrayal and the framing of these countries during specific political, econom- ic, and social events, with a focus on examining patterns in reporting, key narratives, and the tone of coverage over time. Results revealed that the media coverage centered on specific countries, with notable attention to the most developed countries than the less developed. The study found that media portrayals of country reputations are primarily event-driven, with political crises and conflicts receiving more negative cov- erage, while economic, cultural, and tourism-related events are framed more positively. Additionally, media ownership and editorial policies significantly shape country representation, with some outlets adopting more critical or government-aligned narratives. The findings underscore the role of economic performance and geopolitical interests in influencing media framing, ultimately shaping public percep- tions of countries in Arab media. This study could contribute to media studies and international relations by offering a new approach to analyzing media-driven reputation shifts for countries. It will also enable policymakers and media analysts to understand better the impact of media on international relations and public perception and predict and manage reputation-related outcomes in future cross-regional interactions. | ||
| Keywords | ||
| Country Reputation; Longitudinal Research; Framing Analysis; Arab Media; Asian Countries | ||
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