The evolution of women's image in contemporary advertising. | ||||
| مجلة كلية الآداب - جامعة القاهرة | ||||
| Volume 2023, Issue 1, January 2023 | ||||
| DOI: 10.21608/jarts.2022.162704.1290 | ||||
 View on SCiNiTO | ||||
| Author | ||||
| Amal Fekry Mahmoud Ismail | ||||
| french department faculty of Arts Helwan university | ||||
| Abstract | ||||
| Advertising occupies an important place in today's societies. On the date of the Declaration, the Declaration becomes a work of art. The trader's announcement is a reflection of what he offers to sell.. These artists seek to make their advertisements more attractive by addressing colors, shapes, texts and characters. This research deals with the representation and development of the image of women in contemporary Western advertising, especially in French magazines. It aims to analyse differences, strengths and perceived deficiencies within the spatial framework. The aim is also to assess and distinguish the evolution of the role given to women by advertisers through advertising featuring products, household appliances, beauty products, clothing products and cars. Over time, some advertisements present an offensive picture of reality, including many stereotypes about the roles and functions of women and men in society. In this research, too, we try to analyze ads associated with women.. In conclusion, we considered many women's reactions to the female images used in the Declaration and how to combat symbolic violence by women in words and images. | ||||
| Keywords | ||||
| advertising; Image; Woman | ||||
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