The role of" CGI" techniques between realism and illusion in designing animated advertisements to create attractive advertising experiences | ||||
| International Design Journal | ||||
| Article 27, Volume 15, Issue 5 - Serial Number 68, September and October 2025, Page 359-368 PDF (1.03 MB) | ||||
| Document Type: Original Article | ||||
| DOI: 10.21608/idj.2025.392715.1353 | ||||
 View on SCiNiTO | ||||
| Author | ||||
Nermin Abdel Rahman Gebba  
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| Advertising Department, Faculty of Applied Arts, Damietta University | ||||
| Abstract | ||||
| Computer Generated Imagery (CGI) and its increasingly important role in the design of animated advertisements is a paradigm shift in how brands communicate with their audiences, combining art and technology to produce imaginative worlds. By utilising computer-generated imagery, marketers can design advertising campaigns that are captivating, engaging, and leave a lasting impression on their audience, and explain how it can be used to create engaging and effective advertisements. The research reviews the concept of CGI, explains how it can be used to create engaging and effective animated adverts, and discusses the benefits and challenges associated with using CGI in this context. CGI has become the tool of choice for many advertisers due to its ease of production, In addition to offering countless opportunities for designers and technicians to produce realistic images with the ability to modify them to suit the needs of clients, computer-generated imagery ads allow advertisers to think outside the box and create exceptional and distinctive visual images, as the designer can imagine and materialise any idea, no matter how strange or wonderful, without restrictions. The use of these techniques in the production of marketing animated ads is a smart move that improves the financial budget of companies and brands compared to traditional methods, and despite the wide spread of CGI technology, there is still a need for a deeper understanding of its actual impact on advertising effectiveness, consumer perceptions, and its impact on the credibility of advertisers. | ||||
| Keywords | ||||
| Animated advertising; CGI techniques; illusion; reality | ||||
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Supplementary Files
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| References | ||||
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1- Sun ,Zhentao (2023 A.D) : What Does CGI Digital Technology Bring to the Sustainable Development of Animated Films?, open access article distributed under the terms and conditions of the Creative Commons Sustainability 2023, 15, 10895. https://doi.org/10.3390/ su151410895 , e MDPI, Basel, Switzerland.
2- Bhatt, Neeraj- Gupta, Shalini ( 2018A.D ) : The Role of CGI in Modern Advertising: Creating Memorable Campaigns , International Journal of Research and Analytical Reviews (IJRAR), Volume 5, Issue 3 (E-ISSN 2348-1269, P- ISSN 2349-5138)
Aichouche, Abdou ( 2024 A.D) : The Importance of Employing CGI Technology in Advertising Design ,Advantages and Disadvantages , Economic Researcher Review , Volume12(issue01), University of skikda, Algeria. | ||||
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